Spotify is shutting down its live-audio app, Spotify Live, according to a spokesperson for the company. After a period of experimentation and learning from user interactions, the company has decided to sunset the app and will instead explore live features on its main platform.
The app was first launched in 2021 as a separate platform for live-streaming audio content. It allowed users to pick up broadcasts from artists and influencers, as well as create and host their own audio streams. Spotify Live also had a host of interactive features, such as polls, quizzes, and chat rooms.
However, it seems that the app did not gain traction among users, and the company has decided to discontinue it. A spokesperson for the company said, “We believe there is a future for live fan-creator interactions in the Spotify ecosystem; however, based on our learnings, it no longer makes sense as a standalone app.”
The company has not revealed any details about how it plans to integrate live features into its main platform. It is unclear whether the app will be replaced with an in-app feature or with a different product altogether.
Overall, the decision to discontinue Spotify Live seems to be a result of the company’s experiments and learnings from user interactions. The company has not yet revealed how it plans to integrate live features into its main platform, but it is likely that it will develop a new product to do so.
We’d love to hear what you think of this decision by Spotify. Leave a comment below with your thoughts!